The Lincoln C concept car was unveiled at the Detroit auto show this week, a car that the company dubs as a “big idea for a small luxury car.” According to Ford, the goal was to come out with a small, fuel-efficient car that is ideal for going around congested urban areas and will fit in small parking spaces without compromising the comfort of the driver and passengers. The Lincoln C is targeted towards younger buyers and drivers.
Peter Horbury, executive director of Design, The Americas, believe that the Lincoln C will cater to urban-dwelling modern luxury buyers who want to help the environment by using a small vehicle while still enjoying life’s luxuries. Horbury calls what the Lincoln C offers “sensible indulgence.” According to Horbury, the Lincoln C concept car’s lightweight construction, size, and use of sustainable materials will make the car stand out.
The Lincoln C is powered by a turbocharged, direct injection 1.6-liter Ecoboost four, which produces 180 hp and 180 lb-ft torque. The engine fits into a six-speed twin clutch transmission. The C has a stop-start feature, and can go to 43 mph on the highway. The Lincoln C is about as wide as the MKZ and as long as the Ford Focus. The C doesn’t have a center post or B-pillar and has center-opening doors, which allow passengers easy access to first and second row seats. The six-seater has an all-white interior with leather trimmings, and an instrument panel that dons a mix of analog and digital instruments.
With in-car internet access, instrument panel with voice-activated cell phone, text messaging, digital media player, and an EVA avatar which responds to conversational speech, the Lincoln C will be a popular choice among younger buyers and drivers.












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