Chrysler, amid the diving figures of sales of the US auto industry, is offering consumers the pricing designed for its employees and further enhances its rebate program to a ceiling of $6000.
The program of the car manufacturer is called “Employee Pricing Plus Plus” and is good for Chrysler, Jeep, and Dodge model purchases. It will be launched through an advertising campaign on a national scale.
Consumers will be considered for the $6000-rebate if they purchase 2008 models. Car buyers will be able to get a $3500 rebate for 2009 models. The program is not applicable to the Dodge Sprinter.
Chrysler is also enticing the market by rolling a scheme of financing that is free of interest that stretches to 4 years.
The move is aimed at reducing their current swelling inventory of unsold cars. The company has 200% level of inventory over their normal figures when the sales dropped by as much as 50% in December 2008. During that time Chrysler had a supply of light trucks and cars good for 115 days.
At the start of January, car manufacturers had an average 94-day supply inventory.
Chrysler received a $4 billion loan to secure its cash flow. Its financial arm, Chrysler Financial got a boost of $1.5 billion enabling it to lend more.
Recently Fiat is taking a 35% stake at Chrysler and will eventually take control of more than half of its shares. The two has also agreed to collaborate and share components and technology to save money on their productions.
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